About Wortman Works
The leadership team at Wortman Works represents the best in the business with several decades worth of entertainment, publicity and event experience. What began as a music PR firm has evolved into a multi-faceted entertainment management, branding, consulting, PR and event powerhouse.
Jules Wortman, Owner/CEO
Jules Wortman serves as president and CEO of Wortman Works Media & Marketing based in Nashville, Tennessee. Wortman is a veteran public relations and marketing strategist who has developed a number of national and international campaigns for record labels, brands, commercial developments, authors, music, sports entertainment, special events and many others.
Her career path has included stops as a senior executive at major record labels, including Warner Bros. Records, MCA/Universal and Atlantic Records, as well as a at top professional wrestling organization seen in over 100 countries each week on various networks. Wortman recognizes her entry-level job at Nashville’s venerable entertainment PR firm, Network Ink Public Relations, as the most leveling job in her career. It was a master class in execution that prepared her for managing expectations, leadership and both personal and professional growth. Network Ink is also where Wortman interned during her junior and senior years at East Tennessee State University.
As an industry leader, Wortman has served on the boards of the Country Music Association (CMA), the T.J. Martell Foundation, Gallatin Chamber of Commerce and Leadership Middle Tennessee. She has been an active member of Leadership Music, the Academy of Country Music, Leadership Sumner, NARAS and many other civic and philanthropic organizations.
Her clients include or have included lifestyle brands Salt Life, Redneck Riviera, Swisher Sweets, Chevrolet (GM), Country Music Television (CMT), Warner Bros. Records, Universal Music, Sony Music, The GMA Dove Awards, The ACA Awards on Fox TV, Time Life Music, TNA Entertainment, Red Light Management, Tim McGraw, Faith Hill, Blake Shelton, Deana Carter, Big & Rich, Billy Ray Cyrus, Kid Rock, The Charlie Daniels Band and many others. She currently manages The SteelDrivers, a GRAMMY® winning super group on Rounder Records.
Wortman is a 1989 graduate of East Tennessee State University after transferring from The Ohio State University in 1985. Impressed with the university’s exceptional Mass Communications program, as well as the beautiful setting, she became involved with the many opportunities the school provided. Additionally, it didn’t hurt that the basketball team was exceptional during her time at ETSU; the hiking trails, the nearby ski slopes and the “tree streets” put the icing on the cake.
From intramural sports to the SGA, Wortman became very active on campus. Initially, she was elected to the SGA Senate and quickly took the post as the ETSU SGA secretary of the interior where she spearheaded school elections, homecoming activities and even brought a few concerts to campus. Her senior year, she transitioned to the secretary of public relations cabinet slot, befitting her major and facilitating information to the student body and the community. In addition to her campus involvement, Wortman was a contributor to the popular weekly Tri-Cities paper, The Loafer, providing features and weekly happenings in the world of arts and entertainment.
Wortman is a recognized as an expert in her field. She often serves as a respected voice in the media, having been profiled on CNN, GAC, CMT, Billboard magazine and other outlets as an authority on the entertainment space and media relations.
She also serves as an adjunct professor at Belmont University in Nashville. She is an avid tennis player, paddle boarder, kayaker and reader. In her spare time, she enjoys writing, painting and interior decorating. She has two fabulous golden doodles that keep her busy. She is the daughter of the Nancy Wortman and the late Tom Wortman of Newark, Ohio.
Demi Hofstetter, Account Executive
Demi Hofstetter is an Account Executive at Wortman Works, specializing in public relations and promotion for musical artists. She is a graduate of Texas A&M University with a degree in Agricultural Communications & Journalism, Demi has been based in Nashville for the past three years, where she has immersed herself in the dynamic music industry. Her expertise in communications and attention to detail helps artists build their brand and connect with audiences through strategic PR and promotional efforts.
Julie Carr, Booking Producer
Julie Carr is the Booking Producer for Wortman Works in Nashville, specializing in local and national news outlets, media, talk radio, and podcasts. With several years of experience in talent booking and production for talk news radio, Julie leverages her outgoing personality and strong commitment to confidentiality to maintain a Rolodex of high-profile celebrities, authors, and political figures. Her expertise ensures successful bookings and seamless media engagements across various platforms.