Salt Life, one of today’s leading lifestyle brands, is the proud sponsor of this year's Big Rock, Big Hero experience which takes place June 11-20th in Morehead City, North Carolina. The event is open to all active military stationed in North Carolina. The participants will be led by the country’s top anglers and decked out in Salt Life gear as they vie for a total purse over $3.4 million in cash prizes.

Salt Life announces Partnership with the National Pediatric Cancer Foundation in support of the "Fishing Funds the Cure" initiative. Salt Life will be supporting multiple events throughout the year, starting with a national virtual tournament beginning May 1st, All American Virtual Fishing Tournament.

Salt Life, a leading lifestyle brand, launches The Daily Salt, a guide covering anything you want to know about living the Salt Life. Team members, influencers, and staff will showcase, guide, and demonstrate “how-to” videos and provide exclusive articles from amazing destinations around the world. From the island surfing of Hawaii to the white sand beaches of Florida, a trip to Cabo San Lucas, and even Hong Kong, the breadth of content will wet the appetite for blue skies, warm sandy beaches, fishing, surfing, SUP, and more. To learn more, please visit, www.saltlife.com/the-daily-salt.

Salt Life, one of today’s leading lifestyle brands, announces their ongoing commitment to the marine eco-system with a partnership with the Chesapeake Bay-based Oyster Recovery Partnership through a special T-shirt with all net profits benefitting the foundation. Please visit www.SaltLife.com or www.OysterRecovery.org.

Salt Life, one of today’s leading lifestyle brands, and longtime team member and country superstar Jake Owen announce today the release of a special edition Salt Life T-shirt featuring the Jake Owen Foundation. The sales of the T-shirt will benefit youth nationwide through St. Jude’s Children’s Research Hospital, the Boys & Girls Club of Indian River County and a host of other charities.

Salt Life, one of today’s leading lifestyle brands announces the addition of two new retail stores and a series of “pop up” stores set to open starting in early August in Florida, Georgia, and South Carolina. The popular brand dedicated to living the Salt Life offers a wide range of top-quality apparel, performance optics, performance gear, and accessories.

Salt Life, one of today’s leading lifestyle brands, is set to host a Facebook and Instagram Live event featuring its newest team member, Andy Pursell, on Thursday, May 14th at 7:00 p.m. EST. The award-winning Florida-based singer/songwriter will perform a live acoustic set that will debut the song Livin’ In The Salt Life.

To our valued customers: At Salt Life, we have always been committed to providing our customers with the utmost care, whether it is in our retail stores, online or at events.  You, our customers, are our most valued asset.

Leading lifestyle brand, Salt Life, continues its involvement within the sports community by joining the Ron Jon Beach N' Boards Fest, which will be held at Shepard Park at Cocoa Beach, Florida during the second weekend of March. The company plans to be involved in several events throughout the festival, with team members Colin McPhillips, Kai McPhillips, Sarah Jarrett, and Bailey Scott representing the brand.

Salt Life, one of today’s leading lifestyle brands will be showcasing its Fall/Holiday 2020 lines at this year’s Surf Expo in Orlando, Florida January 8-10th.  Salt Life will be located in booth #1029 in the N/S Concourse at the Orange County Convention Center. Team members Jimmy and Luiza Nelson, Nicole Spence, Bailey Scott, and Sarah Jarrett will be on hand at our booth.

Leading active lifestyle brand Salt Life will be presenting its new line of performance sunglasses, apparel and more during the Ft. Myers Boat Show November 21-24 and the St. Pete Boat Show December 5-8. The Florida-based Salt Life brand is currently celebrating its 16th year of exceptional growth recently opening retail stores in Orlando and Key West, Florida.

Leading active lifestyle brand Salt Life will introduce its Summer 2020 product line at the Hawaii Sales Representatives Association Fall Extravaganza in Honolulu, Hawaii on September 23-24. The Fall Extravaganza will be held at the Hilton Waikiki Beach Hotel.

Salt Life, one of today’s leading active lifestyle brands, has partnered with the American Red Cross for a one-of-a-kind t-shirt project benefitting the relief efforts for the Bahamas in the wake of Hurricane Dorian's destruction. The Bahama's Dawn short sleeve t-shirt is made from 100% preshrunk cotton for durability and a comfortable fit. It is also machine washable for easy care. Your donation enables the American Red Cross to respond to and help people recover from this disaster.

Salt Life, one of today’s leading active lifestyle apparel brands, in conjunction with the World Paddle Association (WPA), the Association of Paddlesurf Professionals (APP) and Uptown Columbus RiverFest, held the 2019 Salt Life Columbus Cup on May 3 & 4, 2019, in Columbus, Georgia.

Leading lifestyle brand Salt Life will join Outdoor Retailer (OR) at their Summer Market trade show in Denver, Colorado June 18-20, 2019. OR is the industry's largest trade show which currently takes place twice a year.

Salt Life, one of today’s leading lifestyle apparel brands, in conjunction with South End Surf Shop, proudly announces the Salt Life Carolina Pro-Am to be held on April 20-21, 2019, at Wrightsville Beach, North Carolina. The fifth annual Stand Up Paddle (SUP) Surf contest brings together the world’s best professional and top amateur SUP surfers in North Carolina and will serve as an APP World Tour Qualifying event promoted by the World Paddle Association (WPA).

Salt Life, one of today’s leading ocean-centric and active lifestyle brands, is proud to announce that veteran brand ambassador Blake Koch has returned full time to the  NASCAR Xfinity series for JD Motorsports.