COLUMBUS, GA (May 31, 2018) – Salt Life, one of today’s leading lifestyle brands, announces a partnership with SwimUSA for the brand’s first-ever ladies’ swimwear line. The Spring 2019 line will debut at the preeminent 36th Annual SwimShow scheduled for July 14-17 in Miami, Florida. The new line joins Salt Life’s popular men’s swimwear, ladies’, men’s and children’s apparel, and headwear lines, as well as the signature Salt Life optics line. For further information visit Salt Life.
Each piece of swimwear is designed with style and fit in mind. Well-structured, solid support suits give the Salt Life lady styles that don’t hide the body – they do it proud. The product line offers athletic and fashion at the same time, while also infusing key elements of today’s trends with a classic feel. To view a selection of the new line check out the gallery HERE.
Salt Life team member Erin Osborne says, “I am thrilled that Salt Life is introducing a line of suits that feel great, fit great and provide comfort while I am doing what I love to do - being in the water whenever and wherever I can. The quality of this brand is why I am a team member and I am delighted that this is happening. I have no doubt that the new line will be as big a hit with the Salt Life customer as it is for us team members.”
Jeff Stillwell, Salt Life’s President, states, “It is the perfect time to expand our line to include ladies’ swimwear. Salt Life is experiencing huge growth as we continue to expand our footprint from coast-to-coast. We also are seeing online sales skyrocket with our popular board shorts and other apparel offerings. The addition of a unique line of quality swimwear for ladies rounds out our brand offering. The line is a partnership with SwimUSA and we are looking forward to unveiling it at the Swim Show in July.”
SwimUSA principal Jack Waldman adds, "SwimUSA is excited to announce our new partnership with Salt Life and looks forward to premiering the inaugural collection at the Miami SwimShow. Salt Life's incredibly loyal community and passion for living the ocean lifestyle make our collaboration on women's swimwear a natural fit. As an industry leader offering trend-right swimwear for all ages and lifestyles, SwimUSA continuously explores opportunities to expand our brand and product portfolio. We're so proud to partner with Salt Life on the next great addition to the swim landscape."