NASHVILLE, Tenn. (January 9, 2018) - Media, industry and friends gathered at John Rich's Nashville home on Saturday to celebrate the launch of Redneck Riviera Whiskey. The multi-platinum recording artist and one-half of award-winning duo Big & Rich, John Rich, partnered with Eastside Distilling, Inc. (NASDAQ: EAST) to launch Redneck Riviera branded spirits. The American blended whiskey is crafted by award-winning distillers Travis Schoney and Mel Heim. Download photos from the launch party here. (Photo credit: Joe Hardwick)
Eastside has formed the Redneck Riviera Whiskey Co., a Tennessee LLC and wholly owned subsidiary of Eastside, as an operating entity to manage and promote sales of the whiskey and any follow-up products. They plan to be highly focused on the Southeast initially, with a roll out to the rest of the country in the months to come.
Redneck Riviera is the brainchild of the award-winning multi-faceted entertainer and entrepreneur John Rich. Redneck Riviera celebrates the men and women who make America the greatest nation in the world through their hard working attitude that deserves to be celebrated. In addition to Redneck Riviera apparel, footwear, food and beach accessories, Redneck Riviera has two honky-tonks. Redneck Riviera Vegas is now open at the Grand Bazaar Shops adjacent to Bally's Las Vegas on the famed Sin City strip, and Redneck Riviera Nashville is set to open in spring of 2018 on Nashville's Lower Broadway.
For more information, visit www.redneckriviera.com.
About Redneck Riviera:
Redneck Riviera is a privately held lifestyle brand that celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville location opening in 2018. More information can be found here.
About Eastside Distilling:
Eastside Distilling, Inc. (NASDAQ: ESDI) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.