CAMP SUP PRESENTED BY SALT LIFE IS READY TO PARTY IN ST. AUGUSTINE, FLORIDA

Camp SUP, presented by Salt Life is set to go off in St. Augustine, Florida on June 27, with a stellar lineup up of clinicians, demos and two different fun paddles. Camp SUP is the country's premiere SUP party, an event dedicated to getting new paddlers into the sport, helping experienced paddlers improve their skills while allowing everyone to demo new boards and equipment before they buy. http://www.supthemag.com/camp-sup/east

CLINICS Boga Paddleboards is sponsoring Camp SUP's yoga clinic with Jess Amendola, a longtime yoga instructor from the St. Augustine area. Jess's classes emphasize alignment and blend challenging movements with self-awareness. The Boga-sponsored athlete grew up on the water and travels frequently to teach, both on the board and on the mat.

Matt Hite will be teaching our stroke clinic. Matt is a life-long waterman from a family of lifeguards and surfers. He's taught surfing in Florida and California and leads a growing club of more than 100 paddlers in the Jacksonville area. A BIC-sponsored paddler, Hite travels throughout the country certifying other instructors as well.

Camp SUP’s intro to surf clinic will be headed up by Giorgio Gomez, a World Tour competitor out of Jupiter, Florida. Giorgio is one of the most stylish surfers on tour and will cover surf etiquette and basic tips like positioning and wave-catching techniques

FUN PADDLING Camp SUP’s Open Fun Paddle is a great way to get into racing or to add to your experience. The four-mile course at the St. John's County Pier in St. Augustine is a fun way to get some exercise and try out a new board while rounding buoys.

The last part of the day at Camp SUP will feature the Big SUP Race presented by Mistral. Mistral will provide big SUP's where teams of 3-6 will compete in a big SUP race to decide the big SUP Champions.

FREE DEMOS Camp SUP presented by Salt Life provides all-day demos for paddlers ready to try out the latest standup paddling equipment, eyewear and other products. Riviera Paddlesurf, Hobie, Coreban, Mistral, Ocean Extreme Sports, Starboard, Bote, Kaenon, Boga Paddleboards, North Guana Outpost, Ocean Lineage, and more fantastic companies will provide equipment. Looking to buy your first board or upgrade from the board you already own? Camp SUP is the ideal place to test out the best equipment available in the industry.

PARTY Camp SUP presented by Salt Life will feature a beer garden from 12-4 pm with beer provided by Kona Brewing Co. Each $5 beer donation will benefit local non-profit organization Keepers of the Coast. Enjoy a cold Kona Brew while jamming to live tunes from I-Vibes.

The party doesn't end on the beach. Join us after the paddle across the A1A at the Salt Life Food Shack rooftop for happy hour specials from 5pm-7pm.

SPECIAL THANKS SUP Magazine would like to thank our presenting sponsor Salt Life, and our host retailer Ocean Extreme Sports for bringing this event to St. Augustine.

For more information, visit supthemag.com/camp-sup/east and start the conversation with #CAMPSUP

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About Salt Life Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says: "I live the Salt Life." Learn more at saltlife.com

About SUP Magazine: SUP magazine is part of The Enthusiast Network (TEN) and is the leading publication in the standup paddling world. With a progressive, approachable style, SUP strives to push readers off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event write-ups on SUPthemag.com, SUP magazine is changing the way you look at the sport, all while getting you into the game. For more information, please visit supthemag.com.

About TEN: The Enthusiast Network TEN: The Enthusiast Network LLC is the world's premier network of enthusiast brands, such as Motor Trend, Automobile, SUP magazine, SURFER, Transworld and GrindTV. With more than 60 publications, 100 Web sites, the world's largest automotive VOD channel, 800 branded products, 50+ events, TV and radio programs, TEN creates and delivers content that informs, entertains, inspires and connects with enthusiasts every day. For more information visit www.enthusiastnetwork.com.

CAMP SUP SET TO GO OFF IN ST. AUGUSTINE, FLORIDA SUP MAGAZINE SIGNS TWO FLORIDIANS TO CLINIC TEAM CAMP-SUP.COM

ST. AUGUSTINE, Florida (June 1, 2015) — Camp SUP, presented by Salt Life June 27 in St. Augustine, Florida is going to be one for the books, with instructional clinics, an open fun paddle race, live music, free demos and more. It's a fantastic way for the family to try paddling for the first time, the expert to try a new board before purchasing or the intermediate to improve paddling skills. SUP magazine is proud to announce that Yoga Instructor Jessica Amendola will head the SUP Yoga Clinics (sponsored by Boga SUP) while ACA-certified instructor Matt Hite will lead the stroke clinic, highlighting the incredible paddling talent Florida boasts.

Matt Hite Daytona Beach local Matt Hite is a life-long waterman from a family of lifeguards and surfers. He's taught surfing in Florida and California and leads a growing club of more than 100 paddlers in the Jacksonville area. A BIC-sponsored paddler, Hite travels throughout the country certifying other instructors as well. The dude lives to share his love of the water-a perfect fit for Camp SUP's lineup. Follow Matt on Facebook.

Jessica Amendola SUP magazine is excited to have St. Augustine-local Jess Amendola heading up Camp SUP's SUP Yoga clinic. Jess was trained at Discovery Yoga in St. Augustine so she knows the local community well. Her classes emphasize alignment and blend challenging movements with self-awareness. The Boga-sponsored athlete grew up on the water and travels frequently to teach, both on the board and on the mat. Follow Jess on instagram @jessamendola.

Open Fun Paddle Race and Something for Everyone Camp SUP, June 27 has something for everyone. If you're ready to try your first race or just want to get out for a fun paddle, you can paddle any size, shape, craft you want. Every entry includes a goodie bag from Salt Life and a digital subscription to SUP magazine. Sign up for our Open Fun Paddle Race here: https://paddleguru.com/races/2015CampSUPEastCoastOpenFunPaddle.

SUP magazine would like to thank Salt Life for helping bring Camp SUP to St. Augustine, as well as Camp SUP's retail partner, Ocean Extreme Sports.

For more information, visit supthemag.com/camp-sup/east and start the conversation with #CAMPSUP

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About Salt Life Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says: "I live the Salt Life." Learn more at saltlife.com

About SUP Magazine: SUP magazine is part of The Enthusiast Network (TEN) and is the leading publication in the standup paddling world. With a progressive, approachable style, SUP strives to push readers off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event write-ups on SUPthemag.com, SUP magazine is changing the way you look at the sport, all while getting you into the game. For more information, please visit supthemag.com.

About TEN: The Enthusiast Network TEN: The Enthusiast Network LLC is the world's premier network of enthusiast brands, such as Motor Trend, Automobile, SUP magazine, SURFER, Transworld and GrindTV. With more than 60 publications, 100 Web sites, the world's largest automotive VOD channel, 800 branded products, 50+ events, TV and radio programs, TEN creates and delivers content that informs, entertains, inspires and connects with enthusiasts every day. For more information visit www.enthusiastnetwork.com.

Media Contact: Dawn Hamilton KHPR for TEN: Action/Outdoor dhamilton@khpublicrelations.com

World Champions Headed to Wrightsville Beach for SUP Surf PRO AM Stand Up Paddle Surf Contest Scheduled for April 18 at Crystal Pier

 

Wrightsville Beach, North Carolina, April 14, 2015 –Hit the beach—Wrightsville Beach—to watch some of the top SUP surfers in the world compete in the Wrightsville Beach SUP Surf Pro Am presented by Hobie Stand Up Paddleboards and Salt Life. The main competition is planned for Saturday, April 18 with a SUP Surf clinic by 3 time world longboard champion and Hobie SUP team rider Colin McPhillips on Sunday, April 19. This contest, with divisions for men and women, amateur and professional surfers will be held at the Oceanic Pier at the south end of Wrightsville Beach. Medley Capital has come on board as the gold sponsor guaranteeing the $6,000 prize purse for which surfers will compete.

World-Class Competitors The lineup on Saturday will include Izzi Gomez, 14 of Jupiter, Florida and team rider for Starboard International. She’s the reigning Standup World Tour Women’s Champion, shredding right past competitors twice her age. She started catching baby waves when she was just four years old, so even though she can’t drive yet she has a decade of experience.
Kieran and Fisher Grant, brothers, are two young phenoms from the East Coast, traveling up from Florida to take a crack at the $6,000 purse. They are also Florida natives, starting on traditional surfboards before making their way to SUP. Kieran participated in the Standup World Tour in 2014 and was the top ranked East Coast surfer at the Sunset Beach Pro last year.
These are just a few of the big names spectators will see on the beach Saturday.
Carolina Surfers Vie for New Award In addition to competing in the regular pro division, North Carolina and South Carolina locals will also be vying for the coveted Carolina BAMF Award (take your guesses at the acronym), open to Carolinian locals (SC, NC) entering the pro division against the world’s best surfers. The winner of this award gets their entry fee back, in effect getting to surf against the pros for free to see how they stack up.
Learn to SUP Surf Paddlers who have been SUP surfing without any formal instruction will get the chance to improve their skills during the Sunday SUP Surf clinic with 3x World Longboard Champion and Hobie team rider Colin McPhillips. This is a three hour beginner-intermediate SUP Surf Clinic focused on nose-riding, turning, cross-stepping, and paddle use skills. Participants should have some experience in the surf, including paddling out, keeping control of their board, and catching waves. The session is LIMITED TO 10 PARTICIPANTS and will cost $150.
Contest Divisions & Prizes
There are divisions for every SUP surfer, including a longboard-style division to showcase traditional longboard-style surfing on a stand up paddleboard.
Professional (Pro) Divisions. Open Age Group. (This is the division with Cash Prizes.)
*Men's *Women's *Amateur (Am) Divisions. *(*Groms and grom-ettes surf for free) *Men's (ages 15-49) *Men's over 50 *Women's (ages 15-49) *Women's over 50 *Groms (boys 14 and under) *Grom-ettes (girls 14 and under) *SUP Longboard Style Men's** *SUP Longboard Style Women's**
** The " SUP Longboard Style" division is for boards 9 feet and over. This division will be judged on style, including trim and nose riding. If there are fewer than 8 entries in either of the "SUP Longboard Style" men's and women's categories, the field will be combined for a mixed gender "SUP Longboard Style" division.
The prize schedule for the contest is set up to award equal payouts to the Men’s and Women’s divisions ($3,000 for each division). For details www.wbsupsurfproam.com.
In addition to the prizes as scheduled, The Newkirk Waterman Award in honor of Haywood Newkirk, Sr. is given each year to the participant that has the highest combined finish in the Pro and Longboard Divisions of the Wrightsville Beach Pro-Am. The payout for the award is $500 and male and female participants are both eligible. Professional Longboarder and Carolina Beach Native, Tony Sylvagni won the inaugural Newkirk Waterman Award in 2014.
Venue Although there are five miles of uninterrupted beach breaks in Wrightsville Beach, the site of the Wrightsville Beach SUP Surf PRO AM is historically one of the most frequented due to consistent surf. The setup of the surf contest site at the Oceanic pier, combined with the layout of outdoor seating at the Oceanic restaurant provides a stadium-like atmosphere for attendees to grab brunch, lunch, or a beverage while watching the contest unfold below. Paid public parking is available near the contest venue.
Proceeds to Benefit the Wrightsville Beach Museum The Wrightsville Beach SUP Surf PRO AM kicks off the 2015 Waterman’s Ocean Festival organized by the Wrightsville Beach Museum, located in the historic Myers Cottage on Harbor Island. Proceeds from the event will benefit the Museum, which preserves and interprets the history of the island of Wrightsville Beach, including the long tradition of surfing along the beach strand.
Learn more and register at www.wbsupsurfproam.com.
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Event Sponsors
Learn more about Hobie: www.hobie.com/stand-up-paddleboards Learn more about Salt Life: www.saltlife.com
About Carolina PaddleBoard Co.
Carolina PaddleBoard Co. is the only board shop fully focused on stand up and traditional paddle boarding in Wrightsville Beach, North Carolina. Owned by Jason Colclough, a long time surfer who started stand up paddling in 2005, the shop opened in 2010 along the Atlantic Intracoastal Waterway, offering a “Drive in; paddle out” experience. The shop specializes in outfitting paddlers from beginner to pro with the boards, paddles, and accessories they need to have fun and be safe while paddling. Its busy event calendar is filled with clinics and workshops taught by certified stand up paddle instructors and visiting professionals from around the world.
Carolina PaddleBoard Co. produces its own semi-regular tv show: Carolina Paddlin’, available to watch on YouTube.
Visit the website for online shopping and more information.
More at carolinapaddle.com
About the Wrightsville Beach Museum
The mission of Wrightsville Beach Museum of History is to collect, preserve and interpret the history of Wrightsville Beach. Individuals’ donations of their photograph collections have created at the museum an important repository for the history of this beach. The largest and most vulnerable of the museum’s collection are these photographs. Learn more at www.wbmuseum.com

SALT LIFE SPONSORS THE SIXTH ANNUAL MONGOOSE CUP BENEFITTING THE SPORT OF KINGS FOUNDATION - SATURDAY, APRIL 18, 2015

SALT LIFE SPONSORS THE SIXTH ANNUAL MONGOOSE CUPBENEFITING THE SPORT OF KINGS FOUNDATION - SATURDAY, APRIL 18, 2015

NASHVILLE, Tenn. (April 10, 2015) – Salt Life, one of today’s leading lifestyle brands is sponsoring The Sixth Annual Mickey Munoz Mongoose Cup benefiting the Sport of Kings Foundation on Saturday, April 18, 2015. The Mongoose Cup will be held at Dana Cove Park (Baby Beach) in the Dana Point Harbor. The Mongoose Cup activities include Sport of Kings Races, The Dana Point Harbor One Mile Time Trail (SUP & Pone), "Luck of the Draw Relays", Prone Paddleboard Sprints, Waterman Expo, SUP Yoga and a delicious BBQ too. For more information please visit: https://mongoosecup.gemininext.com/.

Salt Life President, Jeff Stillwell, emphasized his enthusiasm for being a part of The Sixth Annual Mickey Munoz Mongoose Cup and how as a brand, Salt Life also looks for opportunities to help to give back. “The heartbeat of our brand Salt Life is to share our love of ‘The Salt Life’ with ocean enthusiast’s worldwide and we are so excited to be a part of a competition where we can do that and help to benefit an amazing cause like the Sport of Kings Foundation. We are very fortunate to be a part of this day.”

Salt Life Team Manager, Larry Laska, echoed Stillwell’s sentiment and also shared his excitement for the events of the day saying, “This competition is a great place for upcoming athletes in the SUP sport to showcase their skills individually, as well as in thrilling relays. We are looking forward to an amazing day, filled with paddling fun!”

This year's event is dedicated to the Sport of Kings Foundation, a non-profit, charitable organization set up to provide financial assistance to those in need from the surfing community- the shapers and glassers. The Sport of Kings Foundation is funded by the generosity of the surfers and the surf industry, inspired by Terry Martin who’s influence, passion, honesty and faith drove the spirit of the foundation to give back to the surfing community. To date the foundation has donated over $200,000 to those in need in the California based surf industry.

New this year will be electronic chip timing for accuracy, as well as the addition of The Dana Point Harbor One Mile Time Trail, open to SUP and prone paddle boarders. There will also be a return to the very popular "Sport of Kings SUP Races" and "Luck of the Draw" Relays. These exciting relays test both the agility and paddling skills of competitors on a very short and close to shore course. These competitions are very thrilling to racers and spectators alike.

Mongoose Cup Schedule: 7:30am: Event Registration opens 9:00am: Paddle Parade with Mickey Munoz 9:30am: One Mile Time Trail 10:00am: Clinics Open-Adaptive Paddling, SUP Yoga, Racing & paddling Skills 11:00am: Kids & Juniors SUP Races 12:15pm: Paddleboard Sprints 1:00pm: Sport of Kings Races 2:30pm: Luck of the Draw Relays 3:30pm: Awards

www.saltlife.com / @saltlife/ fb: www.facebook.com/saltlife

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About Salt Life: Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide.

From the first Salt Life merchandise offerings in 2006, Salt Life has grown into an entire lifestyle collection centered on water sports and paying tribute to a cult brand following. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. At Salt Life, we are passionate about the ocean, just like you. We are fishermen, captains, dive masters, free divers, surfers, and spear fishermen with salt in our veins. We know what it's all about and it's what we love to do. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, Salt Life says, “I live the Salt Life.”

About The Sport of Kings Foundation: In April of 2012 a group of surfers, surfboard builders and surf industry folks witnessed Terry Martin, one of our own, as he struggled with the ravages of a catastrophic illness, Melanoma. Although, we wanted to provide monetary support to help Terry and his family with his medical bills and life needs in a charitable and dignified way, we were unable to find any avenue; be it his church, an existing non-profit or any other organization, that could allow restricted donations to directly provide assistance to Terry or his family during this difficult time.

It was through Terry’s illness and resulting death that the Sport of Kings Foundation was formed and today serves as his legacy. The Sport of Kings Foundation is an additional avenue of support to others in the surfboard building industry within California that may find themselves in similar devastating situations. Terry Martin’s family was the first grant recipient from our newly formed, Sport of Kings Foundation, and all future non-repayable financial aid grants will be gifted from “The Terry Martin Grant Fund” to remind us and others of Terry’s indomitable spirit and legacy.

MEDIA CONTACTS:

Jules Wortman Wortman Works Media & Marketing jwortman@wortmanworks.com 615.260.9985

Lacey Printz Wortman Works Media & Marketing lprintz@wortmanworks.com 253.709.6034

SALT LIFE TEAMS UP WITH HOBIE AS CO-SPONSORS TO PRESENT THE WRIGHTSVILLE BEACH SUP SURF PRO AM STAND UP PADDLE SURF CONTEST ON APRIL 18-19, 2015

SALT LIFE TEAMS UP WITH HOBIE AS CO-SPONSORS TO PRESENT THE WRIGHTSVILLE BEACH SUP SURF PRO AM STAND UP PADDLE SURF CONTEST ON APRIL 18-19, 2015

The contest will be held at Crystal Pier at the Oceanic with a $6,000 purse for participants

Nashville, Tenn. (April 8, 2015) – Salt Life, one of today’s leading lifestyle brands joins renowned surf company, Hobie, to present the Wrightsville Beach SUP Surf Pro AM stand up paddle surf competition on Saturday and Sunday, April 18-19, 2015. The contest will be held at the Oceanic Pier at the south end of Wrightsville Beach and has divisions for men and women, both amatuer and professional. Between 100-150 competitors from across the globe are expected to compete in the Wrightsville Beach SUP Surf Pro AM stand up paddle board contest and the prize schedule for the contest is set up to award equal payouts to the Men’s and Women’s divisions ($3,000 for each division). For more information please visit: www.wbsupsurfproam.com.

Salt Life’s President, Jeff Stillwell, expressed his enthusiasm for co-sponsoring the Wrightsville Beach SUP Surf Pro Am saying, “It is truly an honor to partner with a legendary surf company like Hobie and we are looking forward to a weekend full of competitive surfers from around the world doing what they do best.”

Professional SUP Surfer and participant on the Stand Up World Tour, Gerard Middleton, will bring his team of stand up surf professional judges up from Cocoa Beach, Florida for the weekend. In addition to the prizes as scheduled, The Newkirk Waterman Award in honor of Haywood Newkirk, Sr. is given each year to the participant that has the highest combined finish in the Pro and Longboard Divisions of the Wrightsville Beach Pro-Am. The payout for the award is $500 and male and female participants are both eligible. Professional Longboarder and Carolina Beach Native, Tony Sylvagni won the inaugural Newkirk Waterman Award in 2014.

Salt Life team ambassador and 3x World Longboard Champion, Colin McPhillips, will also be giving a beginner-intermediate SUP Surf Clinic at the surf competition. Colin will be assisted by his two sons, Dax and Kai McPhillips who also recently joined Salt Life’s team ambassador roster and the three will help participants hone their skills in nose-riding and cross-stepping during this three-hour session.

Proceeds from the event will benefit the Wrightsville Beach Museum, which preserves and interprets the history of the island of Wrightsville Beach, including the long tradition of surfing along the beach strand.

www.saltlife.com / @saltlife/ fb: www.facebook.com/saltlife # # #

About Salt Life: Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From the first Salt Life merchandise offerings in 2006, Salt Life has grown into an entire lifestyle collection centered on water sports and paying tribute to a cult brand following. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. At Salt Life, we are passionate about the ocean, just like you. We are fishermen, captains, dive masters, free divers, surfers, and spear fishermen with salt in our veins. We know what it's all about and it's what we love to do. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, Salt Life says, “I live the Salt Life.”

About Hobie: Hobie Alter’s dream was born in his parents’ garage in 1950, when he decided to apply his love of woodworking to the sport of surfing. For over 60 years, plenty of other innovations emerged from Hobie’s imagination. It seems incredible that one man’s vision could provide so much fun the world over, but in that department, Hobie stands alone. He didn’t just create toys; he created a way of life. The dream born on the beach in 1950 has become reality not just for Hobie, but for generations of dreamers, all of whom continue to spell fun in the sun, the surf and the sand with a flying capital H.

About the Wrightsville Beach Museum: The mission of Wrightsville Beach Museum of History is to collect, preserve and interpret the history of Wrightsville Beach. Individuals’ donations of their photograph collections have created at the museum an important repository for the history of this beach. The largest and most vulnerable of the museum’s collection are these photographs. Learn more at www.wbmuseum.com

MEDIA CONTACTS: Jules Wortman Wortman Works Media & Marketing jwortman@wortmanworks.com 615.260.9985

Lacey Printz Wortman Works Media & Marketing lprintz@wortmanworks.com 253.709.6034

SALT LIFE ANNOUNCES PROFESSIONAL SUP SURFER EMMY MERRILL TO JOIN THE SALT LIFE TEAM

Emmy Merrill is welcomed as Salt Life’s newest editionto their 2015 roster of team ambassadors

NASHVILLE, Tenn. (February 23, 2015) -- Salt Life, one of today’s leading lifestyle brands, announces the newest edition to their 2015 Salt Life Team Ambassador roster, professional SUP surfer Emmy Merrill. Twenty-one-year-old Emmy Merrill has competed in two ISA World Stand Up Paddle Championships and has won two titles from these events while keeping a 3.91 GPA as a nursing student at Point Loma Nazarene University. Emmy Merrill’s heart and determination in her sport has made her a force to be reckoned with in the SUP world as she also holds the first place title in the Women's Pro SUP Surf Division for the US SUP Tour. For more information on Salt Life's team members please click HERE.

Download Hi Res Image HERE

Emmy Merrill hails from San Clemente, CA where she began competing in short boarding competitions at a very young age. As the years progressed her passion grew for stand up paddle surfing and that quickly became her competitive endeavor. A dedicated student, Merrill started her education at Point Loma Nazarene University in the fall of 2012 in their nursing program. During this year she also competed in the 2012 ISA World SUP Surf Competition in Peru where she came in first place. Two short years later Merrill went to Nicaragua to compete in the 2014 ISA World SUP Surf Competition and was also crowned champion of this competition. Emmy Merrill’s work ethic and determination are easy to note, however, what keeps her personally inspired is being in the water.

For Emmy Merrill, it isn’t simply surfing that draws her interest to the ocean, it’s every facet of water sports including diving, fishing, racing outrigger canoes, canoe surfing, and one of her personal favorites, stand up paddling. Her passion for living the ‘Salt Life’ is what became so attractive to the Salt Life team.

Salt Life’s team manager Larry Laska says, “Emmy Merrill exudes the type of enthusiasm and determination we look for in our team members. She is a hard worker and will be an excellent representation of Salt Life solely by the way she is so passionate about her professional SUP career, education and life.”

Emmy Merrill will join the Salt Life team roster as a 2015 team ambassador along with previously announced team members Timmy Curran, Kai McPhillips and Dax McPhillips.

About Salt Life:

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide.

From the first Salt Life merchandise offerings in 2006, Salt Life has grown into an entire lifestyle collection centered on water sports and paying tribute to a cult brand following. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. At Salt Life, we are passionate about the ocean, just like you. We are fishermen, captains, dive masters, free divers, surfers, and spear fishermen with salt in our veins. We know what it's all about and it's what we love to do. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, Salt Life says, “I live the Salt Life.”

www.saltlife.com / @RealSaltLife / fb: www.facebook.com/saltlife

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For more information on Emmy Merrill visit:

http://emmymerrill.com/ https://www.facebook.com/emmy.merrill.7 https://twitter.com/Emmy_Merrill http://instagram.com/_emmymerrill_/

-- MEDIA CONTACTS:

Jules Wortman Wortman Works Media & Marketing jwortman@wortmanworks.com 615.260.9985

Lacey Printz Wortman Works Media & Marketing lprintz@wortmanworks.com 253.709.6034

SURFERS KAI AND DAX MCPHILLIPS TO JOIN THE SALT LIFE TEAM

FOR IMMEDIATE RELEASE:

SALT LIFE ANNOUNCES SURFERS KAI AND DAX MCPHILLIPS TO JOIN THE SALT LIFE TEAM

 ELDEST SONS OF CURRENT SALT LIFE AMBASSADOR COLIN MCPHILLIPS ARE ALSO ASKED TO JOIN THE 2015 ROSTER 

NASHVILLE, Tenn. (January 13, 2015) - Salt Life, one of today’s leading lifestyle brands, announces brothers Kai and Dax McPhillips as the two newest team members of the 2015 Roster of Salt Life Brand Ambassadors. Kai and Dax McPhillips are the eldest sons of 3x Long Board World Champion and professional surfer Colin McPhillips, who joined the Salt Life Team as a brand ambassador in 2013. Kai and Dax have grown up with the ocean as their playground and intend to continue to follow in the footsteps of their father and wear the Salt Life name proudly.

A Southern California native, 12-year-old Kai McPhillips is a competitive short boarder, longboarder, SUP surfer, and SUP racer. Extremely passionate about his short boarding endeavors, Kai often competes in prestigious Surfing America Prime events, as well as National Scholastic Surfing Association contests. Kai is also a strong force in the standup paddle world where he ranks in the top of his age group at infamous events such as The Battle of the Paddle.

Kai is also a proud member of the Shorecliffs Middle School surf team, representing his school in which he attends as a straight A student. Kai's passion for the ocean matches that of Salt Life's and the year ahead is sure to bring much travel and endless amounts of surfing, both fun and competitive.

10-year-old Dax McPhillips is also a native of Southern California where he quickly went from walking to surfing waves with his dad at San Onofre. In more recent years, Dax has been competing in the National Scholastic Surfing Association in the shortboard division, has made mulitiple finals and has been named one of the top ranked kids in both SUP surfing and SUP racing after winning several prominent events.

Dax has also recently discovered a love for fishing that has brought many adventures as well as a recent snag of a 30lb. yellowtail. Dax looks forward to wearing the Salt Life name as he prepares for an exciting year ahead full of contests, travel, and without a doubt, a lot of fun in the ocean.

Salt Life's team manager Larry Laska says he is proud to have a younger generation representing Salt Life and loves the passion Kai and Dax have for both the ocean and the sport of surfing.

"Colin has added a lot to our Salt Life team and we cannot wait to have Kai and Dax on board as well! They are both such natural athletes and we are excited for them to represent Salt Life and what it means to live the 'Salt Life.'"

Aside from their father being a positive influence in their professional endeavors, Kai and Dax McPhillips also have their uncle, legendary surfer Phil Edwards, to look up to. Edwards is the first to testify to their natural abilities and exciting futures ahead.

"Kai and Dax are amazing young watermen, having been exposed to surfing since Day 1. They continually impress me with their talent and enthusiasm for the sport. Best of all, they're always having fun -- that's important. Watching these guys grow is like watching destiny unfold. They're naturals."

Dax and Kai McPhillips will join Salt Life on their upcoming team trip to Mexico later this month.

About Salt Life:

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide.

From the first Salt Life merchandise offerings in 2006, Salt Life has grown into an entire lifestyle collection centered on water sports and paying tribute to a cult brand following. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. At Salt Life, we are passionate about the ocean, just like you. We are fishermen, captains, dive masters, free divers, surfers, and spear fishermen with salt in our veins. We know what it's all about and it's what we love to do. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, Salt Life says “I live the Salt Life.”

www.saltlife.com / @saltlife/ fb: www.facebook.com/saltlife

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MEDIA CONTACTS:

Jules Wortman

Wortman Works Media & Marketing

jwortman@wortmanworks.com

615.260.9985

Lacey Printz

Wortman Works Media & Marketing

lprintz@wortmanworks.com

253.709.6034

Editors Note: Click HERE to download Hi Res images of Kai and Dax McPhillips