WHO’S YOUR MAMA!!
LAUNCH OF MAKE AMERICA MANLY AGAIN APPAREL
MAMA IS A NEW BRAND CELEBRATING RUGGED MASCULINITY, PARTICIPATION IN MALE SPORTS, APPAREL, AND RESPECTING BIOLOGY
NASHVILLE, Tenn. (October 25, 2024) – Marking the official launch of Make America Manly Again, MAMA, the gold standard in bold new apparel dedicated to celebrating the values of rugged masculinity and authentic American grit. With a mission to celebrate manliness, the brand emphasizes that being a man today is about being both strong and dependable—qualities that can uplift and support masculinity without diminishing the importance and contributions of women. LINK TO PURCHASE HERE.
In recent years, masculinity in America has come under intense scrutiny and debate, often portrayed as toxic or outdated in a society striving for equality and inclusivity. Many argue that traditional masculine traits—such as strength, stoicism, and assertiveness—are being unfairly vilified, leading to a cultural backlash against men who embody these qualities. As the conversation unfolds, MAMA aims to reclaim a positive vision of masculinity, one that supports strength and resilience while promoting respect and empathy for all. Additionally, MAMA stands firm in ensuring a fair and level playing field with in sports.
At the heart of MAMA’s mission is the belief that celebrating masculinity does not mean diminishing or disrespecting femininity. "We are firm in our belief that masculinity and femininity are distinct, yet equally valuable, traits that should both be celebrated," says Jules Wortman, brand creator. "At MAMA, we emphasize that uplifting men and honoring traditional masculine values is not about shaming or devaluing women. Our commitment is to ensure that both masculinity and femininity can coexist in harmony, especially in arenas like sports, where fairness and respect are paramount. We advocate for a fair and level playing field, ensuring that all athletes have the opportunity to compete against their peers without compromising integrity in the competition.”
In addition to promoting a positive vision of masculinity, 10% of all proceeds will be donated to organizations committed to keeping our great country MAMA—dedicated to upholding the values that make America strong.
“Make America Manly Again is about more than just clothing; it’s a movement,” says Wortman. “We believe true manliness embodies strength, resilience, and the ability to stand firm against adversity. Our apparel is designed for modern men and women who value authenticity and the principles of masculinity that have defined American culture for generations. Most importantly, we recognize that we can support and uplift masculinity while honoring and respecting women. Strength does not need to overshadow others; rather, it can coexist with admiration for the strength of women,” she continued.