Dierks Bentley Launches Custom Lyric + Emoji Keyboard

GROUNDBREAKING LYRIC-CENTRIC TECHNOLOGY OFFERS CUSTOMERS AN INNOVATIVE WAY TO INTERACT WITH THEIR FAVORITE MUSICIANS

NASHVILLE, Tenn. (September 9, 2016) — Multi-platinum entertainer Dierks Bentley introduces his very own custom keyboard app for Apple and Android devices. The keyboard, powered by LyricLink, includes more than 100+ emojis using a brand-new technology that turns users’ thoughts into lyrics from Bentley's most iconic songs, including his current “game-changing” (Taste Of Country) Top 5 single “Different for Girls” with descriptors and images including collaborator and friend Elle King. It’s incredibly simple, and because it is a keyboard, it can be used to text, Tweet, post, and more. Watch the YouTube Demo of Dierks Bentley Lyric Keyboard by clicking HERE.

“I’m always looking for different ways for fans to be involved in my music,” shares Bentley. “I think the fans will pick up on a lot of the lyrics, familiar characters and friends we worked in!”

Allan Zhang and Sam Mendelson of Echelon Creative Inc, say, “It’s a privilege to get to work with Dierks and the team. His songs are so catchy and poetic that it makes our LyricLink technology work even better.” Below are two examples of the app in action to compliment the gif available in the press packet.

I love you = Without you I’d be nothing

Want to go dancing? = Want to have a Mardi Gras in the clouds?

The app is available for download from the App Store now with Google

Play arriving this weekend. Direct links can be found here. It is currently $1.99.

About Dierks Bentley Award-winning singer/songwriter Dierks Bentley explores the most intimate and sometimes darkest corners of his relationship history with his No. One selling and critically acclaimed album BLACK (Capitol Records Nashville). Bentley’s latest single “Different for Girls” with friend Elle King climbs up the Top 5 at Country radio after receiving a CMA nomination last week for “Musical Event of the Year.” As a top nominee with four total nods, Bentley was also recognized in the “Album of the Year” category for BLACK, “Male Vocalist of the Year” and “Music Video of the Year” for his Platinum multi-week No. One summer anthem “Somewhere On A Beach.” His seven previous studio albums have sold more than seven million copies, notched 13 chart-topping singles, earned 13 GRAMMY nominations, countless CMA, ACM and CMT nominations and membership at the Grand Ole Opry for more than a decade. Bentley continues "connecting with fans from diverse regions of America" (CNN) with his 2016 SOMEWHERE ON A BEACH TOUR featuring Randy Houser, Cam and Tucker Beathard. Applauded as “one of Country’s most engaging performers” (Hartford Courant), Bentley has extended the run with additional arena dates through the end of October with Randy Houser and Drake White. For more information and a full list of tour dates, visit www.dierks.com.

About Echelon Creative Allan Zhang and Sam Mendelson founded Echelon Creative Inc. in July 2015 after leaving JPMorgan. During the fall of 2015, Echelon Creative was 1 of 8 companies to take part in Intel's inaugural accelerator. At the time, the primary focus was to build a language processing technology to help people learn new words as they text. In March 2016, Wonder Keyboard launched and was soon featured by Apple in 88 markets around the world as the "Best New Apps". Over the last several months Echelon has tweaked their technology to work with lyrics from famous artists - the culmination of that work arrives in the Dierks Bentley Lyric Keyboard.

For more information, please contact: Jules Wortman Wortman Works Media & Marketing 615.260.9985

Katherine Forbes

Katherine Forbes is the founder of Nashville based website and brand design company, Designing the Row. Her client roster has grown to include GRAMMY Nominated & Award Winning Artists, New York Times Best Selling Authors, Film Composers, Reality TV Personalities, & many more! She is known for her clean and simple design style and is recognized as a Squarespace Expert and Squarespace Authorized Trainer. She is also the creator of music community, Music Biz Besties, and teaches digital music marketing as an adjunct professor at ETSU.

Her work has been featured on Forbes.com and she’s spoken on panels hosted by YELP, the Music Business Association, Women in Music, and many others.

Katherine believes that "your success depends on you taking action" and she's passionate about motivating and encouraging others to do just that!